Technical foundations
Without a solid technical base, the website may not be properly indexed by search engines.
How to apply:
- Define optimized titles and meta descriptions.
- Use structured headings (H1, H2, H3).
- Ensure fast loading speed and mobile-first design.
Strategic content
Content is the main factor for attracting and retaining visitors.
How to apply:
- Create articles and pages relevant to your target audience.
- Avoid duplication and keyword stuffing.
- Update older content to maintain relevance.
Local SEO
Small businesses rely heavily on local search.
How to apply:
- Set up and optimize your Google Business profile.
- Maintain consistency in Name, Address, and Phone (NAP).
- List your business in quality directories.
Free tools
There are accessible resources that help monitor and improve performance.
How to apply:
- Use Google Search Console to track indexing.
- Set up Google Analytics to measure traffic.
- Test speed with PageSpeed Insights.
Mistakes to avoid
Many businesses compromise results by repeating common failures.
How to avoid:
- Don’t buy toxic or irrelevant links.
- Don’t ignore technical SEO.
- Don’t leave the site without regular updates.
Conclusion
SEO is a continuous process and should be seen as a strategic investment. By applying these practices from the start, small businesses can build a solid and competitive digital presence.
Photo: Suzy Hazelwood
