Modern digital presence relies on functional design, capable of uniting aesthetics with tangible results.
Typography, Colors, and Spacing
Good UX relies on visual clarity and balance. This includes:
- Typography → Clear, readable fonts guide the eye and build trust
- Colors → Strategic use of color influences emotions and decisions
- Spacing → White space reduces cognitive load and makes products easier to evaluate
Best Practices in E‑Commerce and Landing Pages
- E‑Commerce → Clean product pages with high‑contrast pricing and well‑spaced “Add to Cart” buttons
- Landing Pages → Bold headline, concise copy, and clear call‑to‑action above the fold
- Trust Elements → Reviews, guarantees, and security badges placed near CTAs reassure buyers
Why It Matters
- Conversions → Design directly impacts whether users take action
- Brand Perception → Functional design builds credibility and loyalty
- Usability → Every font, color, and margin affects how users interact with your brand
Conclusion
Investing in UX means investing in conversions. Design that respects clarity, emotion, and usability doesn’t just look good — it sells.
Photos: Amélie Mourichon
